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Date: January 09, 2002 To: Friends and Supporters Subject: ADA'S ongoing monitoring of the Howard Stern radio show DOES MONITORING AND LETTER WRITING We believe the answer is clear. In 1996 (AFA of Michigan), began monitoring the Howard Stern radio show in In early 1997, we began to monitor Stern in Detroit, and we added several more stations throughout the year. Howard Stern picked up 9 new stations. In 1998, we estimate that our monitoring project reached maturity by the middle of the year monitoring 22 various cities. In 1998, Howard Stern added 12 new stations most of them by August 1998. Stern added Denver in November 1998. In 1999, Howard Stern picked up only one station adding Atlantic City, New Jersey in November. Stern also lost a station in Minneapolis/St. Paul. In 1999, Howard Stern had a net gain of 0. In 2000, Howard Stern added one station late in the year adding Greenville,NC (WXNR). Stern also lost 8 stations for a net loss of -7. In 2001, Howard Stern added seven stations - Dallas(Infinity), Cincinnati(Infinity), Buffalo (Infinity), Reno, Seattle, Sacramento (Infinity), Phoenix (Infinity), Stern also lost 9 stations for a net loss of -2. At the end of the year, Stern had 41 stations remaining on his radio network. As you can see from the projections above, through 1998, ADA was attempting to put in place a broadbased monitoring of a wide variety of radio stations that would foster a widespread contact with the vast majority of Stern’s national advertisers. By 1999, we began to see that Stern’s radio network was no longer increasing. By 2000, radio stations began dropping Stern because advertisers were shying away from Stern. THERE IS MUCH MORE WORK THAT NEEDS TO BE DONE. The advertisers listed below have been frequent advertisers of the Howard Stern Show. Please help us in contacting the advertisers listed below. and note that Priceline.com and Vermont Teddy Bear still remain as hardcore advertisers of Stern's daily radio show. HARDCORE STERN SHOW ADVERTISERS - JANUARY 2002
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