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December 3, 2001 TV monitoring and Letter Writing Campaign Fruitful CBS Drops Howard Stern from its Saturday Late Night Schedule American Decency Association has monitored Stern's Saturday night TV show since its premiere in the fall of 1998. We have faithfully written to the show's advertisers, urging them to drop their sponsorship of such filth. The vast majority of advertisers fled. Our final records indicate that out of 2,668 advertisers American Decency Association (ADA) wrote to, 2,503 discontinued advertising on the CBS/Howard Stern Show. That is an advertiser withdrawal percentage of 93%. This victory for decency is a testament to perseverance and faithfulness. ADA had a faithful group of volunteer monitors (located coast to coast) who assisted us month after month, year after year. When Howard Stern/CBS started the Stern TV show on Saturday nights in the fall of 1998, there were 79 stations on board. Stern regularly talked about how he was going to run NBC's long term Saturday Night Live off the air. By the time Stern's CBS TV show came out of the starting blocks, American Decency Association had already written to thousands and thousands of advertisers documenting Stern's filth. ADA had a deleterious effect upon Stern's efforts to launch his Saturday night TV show. From the beginning, Howard Stern/CBS had a very difficult time getting advertisers to back his show. One year later in the fall of 1999, Stern/CBS Saturday night show had already collapsed to 36 TV stations. At one particular point only 26 TV stations continued to air the Stern/CBS TV show. Thirteen of those stations airing Stern were CBS owned and operated stations. They had to carry the Stern show. The program was a dismal failure. Stern's ratings were poor from the beginning. Corporate advertisers were staying clear of his show. Occasionally, the media would provide a glimpse of what we sensed was happening behind the scenes. Here is one such report from the February 4, 1999 edition of the Washington Post discussing why local TV station WDBC was dropping Stern's Saturday night show. "...The reason: The station can't sell ads in the show and is losing money on the deal. We've opted not to pick it up," said station President and General Manager Michael Nurse. "We are not pleased with the economic performance of the show." Nurse said, "It's been a disappointment in terms of its programming quality and it's extremely difficult to sell - a lot of advertisers don't want to be associated with the
controversy. ..." Stern has referred to ADA’s efforts many times. Note the following Howard Stern’s September 25, 2001 radio show: Stern: … And this is something I think everyone should be aware of that goes on, on a daily basis around our show. Ashton, you got a letter from a group, a religious group, right? Ashton: Yeah, Bill Johnson, National Campaign Coordinator of the Stern Project.. Stern: Yeah … Stern: Well I want to tell you guys, I want to give you some advice. These letter writers are effective. Some sponsors will cave in. … For further information: Bill Johnson, President 1-231-924-4050 To return to the “Successes”, click HERE To go to the “Current Boycott” index, click HERE To return to the HOME page, click HERE To leave a comment, click HERE To join our confidential email list, click HERE
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To view the Boycott Network’s “Super Index” of boycott information hosted on this website, click HERE |
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THE BOYCOTT NETWORK IS SPONSORED BY |
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Senitel Communications |
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